Nowadays you see more and more entrepreneur videos emerging on the Internet. I have watched some really bad ones. So many that I decided to put together a list of tips to help us all.
1 Have real and useful information.
2 Have a captivating title and stay true to its essence.
3 Do a 'take' in front of a mirror. Ask yourself: 'Did I get my point across?’ WARNING: Do not rehearse too much. You might end up sounding fake.
4 Whatever you do: Do not read from a script. Write a list of relevant words (NOT phrases) and post it next to the camera (at eye level). Glance at it, only IF needed.
5 Make ‘eye’ contact with the camera
6 Don’t view the feed as you are taping. We notice that and make us lose interest.
7 Background is important. We don’t want to see your kitchen, office, your bookcase, or dorm. It draws our attention away from you. Choose a plain (no art work) background with neutral color.
8 Appearance is important. Plan to dress as if you are going to a job interview. If your audience is the stay-at-home (like me), please, dress casual, but nicely.
9 Don’t waste your our time. Be direct, short and sweet, 3 to 8 minutes max.
10 Have a beginning, middle, and end to your presentation.
11 Introduce your topic and then introduce yourself. You only have 10 seconds to captivate us. Trust me, we don’t really want to know about you. We want to know if you have valuable information.
12 Make it a conversation. Do the talk for both of us. Answer questions that we may develop from your statements. Make us think that you are reading our minds.
13 Remember to thank us for our time.
14 Engage us. It might be a question for us to answer or a promise of more brilliant information. Just give us something to think about.
15 Show your confidence. Believe in yourself AND in what you are saying.
Please give me a shout! Feel free to tell me if I missed anything.
